Your logo is the most recognizable part of your organization. It doesn't matter if you run a small business out of your garage or a major corporation, your logo is the first aspect of your brand identity that people recognize and remember. An effective logo is a reflection of your organization's brand values, and it gives your organization immediate credibility. A successful logo attracts people to your product, which is why you should consider your logo an essential investment.
How much you invest in a logo may vary widely. Some famous logos, like Coca-Cola, didn't cost a cent while others, like the BBC logo, have cost millions. As such, you might feel tempted to purchase cheap logo design software and design your logo yourself. However, these programs rely on clipart, which means you're not the only organization using the design. In addition, most of these programs don't allow you edit the vector paths of the designs, giving you no control over the ability to create a customized logo. With logo design software, you get what you pay for.
This is why you should hire a logo design service to create your logo from scratch. These logo companies have experienced, in-house graphic designers familiar with trends and styles. These companies also offer additional services to help you build your brand identity and brand recognition – something you won't get with logo design software. Logo design firms like LogoMojo, LogoBee and the Logo Design Team provide the service and experience necessary to create a successful logo for your organization. If you're interested in learning more, you can read articles on logo design in our learning center.
The best logo design companies understand the value of a unique logo. These services never use clipart to build your logo. In addition, you should make sure the logo company avoids overused design trends and tired clichés – corporate swooshes, puzzles pieces, globes, etc. This means you should look for a company that promises to start from scratch, basing the design on the information, known as a creative brief, you've given the company. You don't want to spend money on a logo only to find the same design used by another company.
Below are some other criteria you'll want to consider when choosing a logo design service.
Most logo design firms offer packages in a tiered system where the more you pay, the more you get. However, the basic starter package is a good reflection of the type of services you should expect from the logo service. In any package you pick, the number of concepts, graphic designers and revisions are important to consider.
The concept logos are the initial versions of your new logo created by the graphic designers based on the information in your creative brief. You'll base your logo on one of the concept designs, so a package that offers more concepts gives you the best chance of finding a design that you'll want to use. In addition, the ratio of graphic designers to concept logos is also important because this provides variety. If a company only assigns one designer to your project, you might find that all the concepts are too similar.
Once you've found a concept you like, you'll have the opportunity to request revisions. The more revisions you get, the more likely you'll be satisfied with the final logo. With basic packages, the number of these revisions can range from one to unlimited. The best logo companies even offer redraw sessions that allow you to request that the graphic designers start over if you're not satisfied with the original concepts.
Additional Site Services
The logo design company's portfolio is proof of its work. You should take a critical eye to the logos posted to the online portfolio. A large portfolio suggests that the company is confident in the quality of its designs. Likewise, a small portfolio suggests the company doesn't have the experience to create your perfect logo.
The best logo design firms break the portfolio into themes like sports teams, churches, real estate and more. This allows you to look at the types of logos the company has created for similar organizations and could provide some ideas when you speak to the project manager or graphic designers.
Some services include stationery design, logo repair, graphic design and web design as well. Many of the higher priced packages include these services or you can purchase the services separately.
Help & Support
You should feel like your revision requests are taken seriously and that your satisfaction is the company's top priority. The best logo companies have a project management system that allows you to view the concepts privately and communicate your feedback directly to the graphic designers.
The best logo design services also provide educational resources like blogs, articles and a FAQs page. These resources are great for learning the current trends in logo design and educating yourself on what makes a successful logo. Because your logo is the face of your organization, your design service should provide you with as many resources as possible so that you will feel confident in the company's design.
Logo File Formats
There are two categories of image file types: vector and bitmap. A vector file doesn't use pixels like bitmap files. Instead, it relies on geometrical shapes, curves, points and lines. This means that you can change the size of the image and the resolution won't degrade. This allows you to print your logo on the side of a pencil or a billboard without losing sharpness or clarity.
The vector files you should receive in your logo kit are EPS, AI or CDR, and PDF. The EPS file is used primarily for printers while the AI and CDR files are the original source within Adobe Illustrator and CorelDraw, allowing you to edit the original file if you have access to the programs. In addition, you should receive web-ready bitmap files like JPG, TIFF, PNG and GIF.
Your logo makes a first impression. If it looks shoddy and poorly done, people will think your organization is unprofessional. As such, your logo is an investment in your organization's public perception, brand identity and potential revenue. These logo design services will help you find the logo to fit your needs.
At TopTenREVIEWS We Do the Research So You Don't Have To.™